Mass Premium  ·  New Delhi  ·  EDP

UP शब्द Perfumes

Say Less.

₹699 Per 30ml EDP
5 Coded Scents
₹899 Full Discovery Pack
D2C India-wide Shipping
BHNCHD · MDRCHD · CHTYA · BSDK · GNDU · SAY LESS. · YOU GET IT OR YOU DO NOT. · BHNCHD · MDRCHD · CHTYA · BSDK · GNDU · SAY LESS. · YOU GET IT OR YOU DO NOT. ·

Five Codes.
One Language.

Each bottle carries a name that has always existed. You just never wore it before. Five very different moods. One coded world. ₹699 flat.

EDP 30ml  ·  ₹699 each

The names have always existed. You just never wore one.

₹699

EDP 30ml
Free shipping
India-wide

Discovery Pack

The Full
Vocabulary.

All five codes. All five scent worlds. One box. The fastest way to understand the brand before you commit to one word.

₹899
5 × 8ml Vials
All SKUs Included
Ships Nationwide
Get the Discovery Pack
■■■■■
BHN
CHD
Dark Oud
MDR
CHD
Sweet Amber
CHT
YA
Coffee
BS
DK
Fresh Ice
GN
DU
Woody

Decode all five. Then decide.

Build
Your Set.

Mix. Match. Gift. Repeat.

Which one
Are You?

Five codes. Five personalities. Each one says something you probably shouldn’t. Pick the one that fits and never explain yourself.

BHNCHD
The Statement

You do not ask for the room. The room adjusts to you.

MDRCHD
The Crowd Pleaser

Sweet, airy, addictive. Everyone likes you and you know it.

CHTYA
The Gift

Warm, edible, and impossible to ignore. The easiest great gift in the lineup.

BSDK
The Attraction

Fresh, loud, attractive. Built for attention, compliments, and late nights.

GNDU
The Quiet Luxury

Smooth, woody, expensive. The one that feels rich without showing off.

The Brand

Some words are
worn, not said.

In Hindi, there are words that have always circulated — passed around in corridors, spoken without thinking, understood instantly by everyone in the room and officially acknowledged by nobody.

UPशब्द Perfumes is a fragrance brand built on that exact gap. The names are coded. The scents are real. The brand holds the tension between what looks composed and what you already know it means.

The design does not explain the codes. The packaging does not translate them. You get it or you do not.

01Premium fragrance. Mass pricing. No compromise on either.
02Designed for curiosity, gifting, reaction, and repeat.
03Monochrome world. Coded names. Disciplined restraint.
04Indian. Unapologetically.
"The name gets the reaction. The scent earns the repeat."
UPशब्द PERFUMES
Brand Details
Format  ·  Eau de Parfum
Size  ·  30ml / 8ml Discovery
Origin  ·  New Delhi, India
Payment  ·  Razorpay
Shipping  ·  Pan-India via Shiprocket

Early
Reactions.

Real people. Real confusion. Real purchases.
"

I sent it to my friend without explaining. He opened it, went very quiet, then ordered two more the same night.

"

Wore it to work. My boss complimented the scent. Asked the name. I showed him the bottle. He nodded very slowly and said nothing.

"

Packaging looks like it costs three times as much. Then I smelled it and realised the price point was the actual joke. A good one.